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The importance of Personal Brand as a Professional or a Business - Aberdeen Photographer by Leticia Gaidon Bradford

Discover the importance of personal branding for professionals and businesses. Stand out, build trust, and attract opportunities with a strong personal brand. Click to read the blog.

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Resilience in social media - Aberdeen Professional Photographer by Leticia Gaidon Bradford

Resilience is key in the entrepreneurial journey, especially when it comes to maintaining a consistent presence on social media💻. Many people give up before seeing results, but staying the course is crucial.

Seth Godin says that for individuals to understand your brand require the frequency and time. He affirmed: “The market has been trained to associate frequency with trust”. However, many give up when they don’t see immediate results.

Aberdeen Professional Photographer - Portraits - Boudoir Photography - Personal Brand - Headshots - Dating App Photography - Photography Blogger - Abedeen Blogger - Actors Photography - Female Photographer

Portrait by Leticia Gaidon Bradford.

In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.
— Seth Godin

This rings especially true in my experience as a photographer. Moving countries and starting all over again to win the reputation and trust I had already established with hard work and persistence on another continent is incredibly challenging. What is the secret to keep going?🤔

Based on my personal journey, I believe there are two main factors that help keep you on track, which are essential for being a photographer or creator: patience to see the results and remembering your mission.

While I strive to bring my audience what they need and want to see, my deeper motivation is to create beauty, show the world in a beautiful way, and above all, share that with all of you. I am committed to doing that no matter what. Therefore, it’s important to find a reason that matters to you, keeping you engaged in this extremely demanding task regardless of the obstacles. Patience is crucial, but I mean the kind of patience that doesn’t involve constantly checking the clock. It’s about enjoying the moment, being present with what you are doing now, and projecting into the future with new ideas. Sue Bryce wisely advises, “Don’t bring negativity into your creative world,” and that is such useful advice.⭐

Photography constantly reminds me of the beauty around me and in the people I meet; you just need to pay attention and learn how to see it. I use this gift to show the world that beyond dark times, there still exist wonderful things to light up your day.❤️

So, what is your mission? Keep going. 💪🏼

Follow me in Instagram, Facebook or Threads. You can find me also in LinkedIn.

Thank you for reading.

Bye for now.