Social Media Marketing

Resilience in social media - Aberdeen Professional Photographer /  by Leticia Gaidon Bradford

Resilience is key in the entrepreneurial journey, especially when it comes to maintaining a consistent presence on social media💻. Many people give up before seeing results, but staying the course is crucial.

Seth Godin says that for individuals to understand your brand require the frequency and time. He affirmed: “The market has been trained to associate frequency with trust”. However, many give up when they don’t see immediate results.

Aberdeen Professional Photographer - Portraits - Boudoir Photography - Personal Brand - Headshots - Dating App Photography - Photography Blogger - Abedeen Blogger - Actors Photography - Female Photographer

Portrait by Leticia Gaidon Bradford.

“In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.”
— Seth Godin

This rings especially true in my experience as a photographer. Moving countries and starting all over again to win the reputation and trust I had already established with hard work and persistence on another continent is incredibly challenging. What is the secret to keep going?🤔

Based on my personal journey, I believe there are two main factors that help keep you on track, which are essential for being a photographer or creator: patience to see the results and remembering your mission.

While I strive to bring my audience what they need and want to see, my deeper motivation is to create beauty, show the world in a beautiful way, and above all, share that with all of you. I am committed to doing that no matter what. Therefore, it’s important to find a reason that matters to you, keeping you engaged in this extremely demanding task regardless of the obstacles. Patience is crucial, but I mean the kind of patience that doesn’t involve constantly checking the clock. It’s about enjoying the moment, being present with what you are doing now, and projecting into the future with new ideas. Sue Bryce wisely advises, “Don’t bring negativity into your creative world,” and that is such useful advice.⭐

Photography constantly reminds me of the beauty around me and in the people I meet; you just need to pay attention and learn how to see it. I use this gift to show the world that beyond dark times, there still exist wonderful things to light up your day.❤️

So, what is your mission? Keep going. 💪🏼

Follow me in Instagram, Facebook or Threads. You can find me also in LinkedIn.

Thank you for reading.

Bye for now.

Unveiling Authenticity: The Role Of Authentic Brand Photography For Business Growth. /  by Leticia Gaidon Bradford

Unveiling Authenticity: The Impact of Personalized Photography in Business

In a world inundated with stock photos and artificial generated images, authenticity has become the new currency of trust. Customers crave realness – they want to see the faces, the stories, and the heart behind the businesses they support. And that’s where authentic photography shines. It goes beyond mere visuals; it captures the soul of a business, conveying its personality, values, and unique identity in a way that resonates with audiences on a visceral level.

Throughout this blog, we’ll explore the various reasons why authentic photography is paramount for businesses looking to thrive in today’s competitive landscape. From building trust and credibility to evoking emotions and fostering engagement, we’ll uncover the undeniable impact that authentic imagery can have on shaping perceptions, driving conversions, and ultimately, cultivating long-lasting relationships with customers.

So, join me as we embark on a journey into the world of photography, authenticity, and business – where every image tells a story, and every story speaks volumes about the genuineness of a brand.

 Click the link to read the blog.

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