Investing in professional branding photography is one of the smartest moves a small business owner can make. Whether you’re an entrepreneur in Aberdeen or Aberdeenshire, these photos will help you showcase your personality, build trust, and create a cohesive look for your marketing materials. Before your branding photoshoot, make sure these six must-have photo types are on your shot list.
1. Professional Headshots: Your First Impression Matters
Headshots are the cornerstone of any branding photoshoot. Many solopreneurs overlook their importance, but your face is the first thing potential clients associate with your business. High-quality, professional headshots help convey confidence, approachability, and professionalism. They set the tone for your brand and ensure that your audience feels a personal connection with you before you even meet.
©Leticia Gaidon Bradford Photography.
©Leticia Gaidon Bradford Photography.
2. Product or Service Showcase: Highlight What You Offer
Whether you’re selling physical products or providing services, showcasing them in the best light is crucial. For product-based businesses, editorial-style photos can add depth and visual interest—think creative setups, natural props, and artistic lighting. For service-based businesses, consider images that demonstrate your offerings in action. For example, a consultant might want shots of them leading a workshop, while a jewellery designer could feature the process of creating their pieces.
©Leticia Gaidon Bradford Photography.
3. Lifestyle Portraits: Bring Your Brand to Life
Lifestyle portraits are dynamic and authentic, showcasing you and your brand in action. These images could include candid moments of you interacting with customers, behind-the-scenes shots of your work process, or clients enjoying your products or services. Lifestyle photography helps tell your brand story and makes it relatable, fostering a deeper connection with your audience.
©Leticia Gaidon Bradford Photography.
“Personal branding is about being yourself and putting your stamp on the world. It’s about standing out and being unforgettable.”
4. Location and Interior Shots: Build Credibility
If you have a physical space, such as an office, studio, or shop, photos of your location add authenticity and trust to your brand. Interior and exterior shots let potential clients get a feel for your environment, showcasing unique features that set you apart. These images also provide excellent content for website galleries, social media posts, and even print materials.
Women Connect event, Aberdeen. ©Leticia Gaidon Bradford Photography.
Women Connect event, Aberdeen. ©Leticia Gaidon Bradford Photography.
Women Connect event, Aberdeen. ©Leticia Gaidon Bradford Photography.
Women Connect event, Aberdeen. ©Leticia Gaidon Bradford Photography.
Women Connect event, Aberdeen. ©Leticia Gaidon Bradford Photography.
“People do not buy goods and services. They buy relations, stories and magic.”
5. Creative Detail Shots: Add Visual Interest
Detail shots focus on the finer aspects of your business, such as your logo, branded materials, or close-ups of your products. These images work well as background elements for social media, website banners, or marketing collateral. They add texture to your visual branding and ensure that your overall presentation feels polished and cohesive.
©Leticia Gaidon Bradford Photography.
6. Customer Testimonial Photos: Leverage Social Proof
Nothing builds trust like a glowing review from a happy customer. Incorporating customer testimonial photos into your branding strategy is a powerful way to highlight the value of your products or services. Capture images of your clients interacting with your offerings, paired with their testimonials.
©Leticia Gaidon Bradford Photography.
©Leticia Gaidon Bradford Photography.
©Leticia Gaidon Bradford Photography.
Why These Photos Matter for Solopreneurs
As a small business owner, your brand is an extension of yourself. These six types of images allow you to present a consistent and professional image across all platforms, from your website to your social media channels. They help you connect with your audience, build credibility, and showcase what makes your business unique.
If you’re planning a branding photoshoot in Aberdeen or Aberdeenshire, I’d love to help you create a tailored collection of images that reflect your personality and business values. Feel free to get in touch to discuss your ideas and vision—let’s bring your brand to life through photography.
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